More Than Words: Communicating About a COVID-19 Vaccine

Health officials can’t rely on a one-size-fits-all message when it comes to communicating with the public about a forthcoming COVID-19 vaccine, says Professor William Hallman, an experimental psychologist who uses scientific research to explore human behavior. Many questions are circulating about a forthcoming vaccine for COVID-19. When will it be ready? How effective will it be? Who will be able to get it? Will it be safe? Even though scientists are still working toward reliable answers, a Rutgers Global Health Institute core faculty member says that now is the time for health officials to plan how information will be communicated to the public once a COVID-19 vaccine is ready. To red the full story.