Bob Storey will join us to discuss the concepts behind Lean Start-up for Biotechnology and Healthcare-related small businesses. Learn how real-world data can be used to understand your market, plan product development and build out strategy to commercialize your NIAID SBIR-funded technology. Awardees and applicants awardees working toward a Phase II Commercialization Plan are encouraged to attend!

Customer Discovery and Lean Start-up Innovation is an iterative process of interviewing potential customers and stakeholders to understand their problems and pain points in the market and in society. In global healthcare systems, the stakeholder relationships are complex, and the definition of a customer is often less clear than initially thought. This discussion overviews the principals of Innovation in this context and discusses how to use this Discovery Process, leading to real-world learnings and insights that validate or invalidate key components of the business model, often leading to pivots.

This webinar meets: Tue, Sep 15, 2020 10:00 AM – 12:00 PM EDT and Wed, Sep 16, 2020 10:00 AM – 12:00 PM EDT