You are the expert in the field, so your insights are helpful. Be open about your concerns, sharing your methods for preventing or managing ethical dilemmas. For example, if deception is required, justify the need and describe any possibility for debriefing. If you anticipate concerns about the social impact of the research or its associated technologies, you are invited to consult the Center for Bioethics in the Institute for Health (Nir Eyal) for counsel. See Rutgers Center for Population-Level Bioethics.